The Tracking Agency

TheTrackingAgency​

How to test Google Tag Manager locally πŸ§ͺπŸŽ‰

Google Tag Manager (GTM) is a tag management system that allows you to manage and deploy tags on your website or mobile app without having to modify the code. GTM can be used to implement a wide variety of tags, such as Google Analytics, Google Ads, and Facebook Pixel. Testing GTM locally is important to […]

Track localhost on Analytics in Google Tag Manager with πŸ’» and πŸ“Š

Tracking localhost on Analytics in Google Tag Manager can be useful for testing and developing websites. It allows you to see how users are interacting with your site before it goes live, so you can make any necessary adjustments. There are two main ways to track localhost on Analytics in Google Tag Manager: Using the […]

What is a 404 error for Google Tag Manager? πŸ€”

A 404 error for Google Tag Manager is a status code that indicates that the GTM container cannot be found. This can happen for a number of reasons, such as: The GTM container has not been published. The GTM container ID is incorrect. The GTM container has been deleted. The GTM container is blocked by […]

What is the difference between Google Tag Manager and Google Analytics πŸ“Š?

Google Tag Manager (GTM) and Google Analytics (GA) are both free tools from Google that help marketers and website owners track and analyze user behavior πŸ“ˆ. However, they serve different purposes. Google Tag Manager is a tag management system (TMS) that allows you to add and manage all of your marketing tags (such as Google […]

Troubleshoot Meta Pixel events πŸ› οΈ:

Meta Pixel events are a way to track user activity on your website and send that data to Meta. This data can then be used to create targeted ads, measure campaign performance, and improve your overall marketing strategy 🧠. If you’re having trouble with your Meta Pixel events, there are a few things you can […]

Troubleshooting GTM tags: A step-by-step guide πŸ”:

Google Tag Manager (GTM) is a powerful tool that allows you to manage all of your website’s tags in one place. However, like any complex tool, GTM can be tricky to troubleshoot when things go wrong. Identifying the problem πŸ”Ž: The first step in troubleshooting GTM tags is to identify the problem. This can be […]

Troubleshooting Conversion Tracking πŸ•΅οΈβ€β™€οΈ

Conversion tracking is the process of measuring how many people take a desired action on your website, such as making a purchase, signing up for a newsletter, or downloading a white paper. It’s an essential part of any online marketing campaign, as it allows you to see what’s working and what’s not. However, conversion tracking […]

Troubleshoot Meta Pixel Integration 🎯

How to troubleshoot Meta Pixel integration? πŸ€” The Meta Pixel is a code snippet that you can add to your website to track visitor activity and conversions. It can be used to create custom audiences for your Meta ads, measure the effectiveness of your campaigns, and optimize your ad spend. If you’re having trouble with […]

Google Analytics 4: A Complete Guide 🎯

History πŸ“– Google Analytics 4 (GA4) was first announced in October 2020 as the next generation of Google Analytics. It was released in beta in April 2021 and became the default analytics platform for new Google Analytics accounts in July 2023. πŸŽ‰ Universal Analytics (UA), the previous version of Google Analytics, will continue to be […]