Google Analytics 4: A Complete Guide 
History 
Google Analytics 4 (GA4) was first announced in October 2020 as the next generation of Google Analytics. It was released in beta in April 2021 and became the default analytics platform for new Google Analytics accounts in July 2023. 
Universal Analytics (UA), the previous version of Google Analytics, will continue to be […]
Google Analytics 4: The State of the Art in Digital Analytics
The State of the Art in Digital Analytics Google Analytics 4 (GA4) is the next generation of Google Analytics, a digital analytics platform that helps businesses measure and understand their website and app traffic. GA4 is designed to be more flexible and adaptable to the changing digital landscape, and it offers a number of new […]