Conversion tracking is the process of measuring how many people take a desired action on your website, such as making a purchase, signing up for a newsletter, or downloading a white paper. It’s an essential part of any online marketing campaign, as it allows you to see what’s working and what’s not.
However, conversion tracking can sometimes be tricky. If you’re not sure why your conversions aren’t tracking properly, there are a few things you can do to troubleshoot the issue.
1. Check your conversion tracking setup ⚙️
The first step is to make sure that your conversion tracking is set up correctly. This includes checking the following:
- Are you using the correct conversion tracking code?
- Is your conversion tracking code placed in the correct location on your website?
- Are you tracking all of the conversions that you want to track?
- Are you using the correct conversion tracking goals in Google Analytics?
If you’re not sure how to check any of these things, Google has a helpful guide on setting up conversion tracking.
2. Test your conversion tracking 🧪
Once you’ve checked your conversion tracking setup, it’s important to test it to make sure it’s working properly. One way to do this is to create a test conversion goal in Google Analytics and then try to complete it yourself. If the conversion goal tracks properly, then you know that your conversion tracking is working.
Another way to test your conversion tracking is to use a conversion tracking debugger. This is a tool that will help you to identify any errors in your conversion tracking code.
3. Check for common conversion tracking issues ⚠️
There are a few common conversion tracking issues that can occur. These include:
- Incorrect conversion tracking code: If you’re using the wrong conversion tracking code, or if it’s not placed in the correct location on your website, then your conversions won’t track properly.
- Blocked conversion tracking tags: If your conversion tracking tags are blocked by a firewall or ad blocker, then your conversions won’t track properly.
- Cross-domain tracking issues: If you’re using a tracking system that doesn’t support cross-domain tracking, then your conversions won’t track properly if they occur on multiple domains.
- Conversion tracking goals not configured correctly: If your conversion tracking goals are not configured correctly in Google Analytics, then your conversions won’t track properly.
If you’re having trouble with your conversion tracking, it’s important to check for these common issues first.
4. Get help from Google Support 📞
If you’ve tried all of the above and you’re still having trouble with your conversion tracking, you can contact Google Support for help. They’ll be able to help you to troubleshoot the issue and get your conversion tracking back on track.
Here are some additional tips for troubleshooting conversion tracking:
- Check your browser console: If you’re having trouble with your conversion tracking, check your browser console for any errors. This can help you to identify the cause of the problem.
- Use a conversion tracking debugger: There are a number of different conversion tracking debuggers available. These tools can help you to identify any errors in your conversion tracking code.
- Check your website analytics: If you’re using a website analytics platform like Google Analytics, check your reports to see if there are any trends in your conversion data. This can help you to identify any areas where your conversion tracking may be going wrong.
- Test your website on different browsers and devices: It’s important to test your website on different browsers and devices to make sure that your conversion tracking is working properly on all devices.
By following these tips, you can troubleshoot any conversion tracking issues that you may be experiencing.
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