Google Tag Manager (GTM) is a popular tag management system that allows you to easily implement and manage marketing tags on your website. However, GTM can sometimes be blocked by adblockers, which can prevent your tags from firing and collecting valuable data.
There are a few different ways to avoid GTM blocking by adblockers. One way is to use a server-side GTM container. This involves setting up a server to handle your GTM requests, which can prevent adblockers from blocking them.
Another way to avoid GTM blocking is to use a custom loader. This is a piece of code that you can add to your website to load GTM in a way that is not blocked by adblockers.
Finally, you can also try using a whitelisting service. These services allow you to create a list of domains that you want to whitelist for your adblocker. This can help to prevent your GTM tags from being blocked.
Using a Server-Side GTM Container:
Setting up a server-side GTM container is a more complex solution, but it is the most effective way to prevent GTM blocking by adblockers. To set up a server-side GTM container, you will need to have a server that is running a web server like Apache or Nginx. You will also need to install a server-side GTM wrapper on your server.
Once you have set up your server-side GTM container, you will need to configure your GTM tags to fire from the server. This can be done by editing your GTM tags and selecting the “Server-Side” option.
Using a Custom Loader:
A custom loader is a piece of code that you can add to your website to load GTM in a way that is not blocked by adblockers. There are a few different custom loaders available, but one popular option is the Stape Custom Loader.
To use the Stape Custom Loader, you will need to create a Stape account and add a custom loader to your website. Once you have added the custom loader, you will need to update your GTM tags to use the custom loader URL.
Using a Whitelisting Service:
A whitelisting service is a third-party service that allows you to create a list of domains that you want to whitelist for your adblocker. This can help to prevent your GTM tags from being blocked.
There are a few different whitelisting services available, but one popular option is AdBlock whitelist. To use AdBlock whitelist, you will need to create an account and add your website to the whitelist.
Conclusion
There are a few different ways to avoid GTM blocking by adblockers. The best solution for you will depend on your technical expertise and your budget. If you are not comfortable setting up a server-side GTM container, then using a custom loader or a whitelisting service may be a better option for you.
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